Just expanded my biz into the global search industry. My competitors: Bing and that duck. (GOOGL)

I'm extremely proud to announce that, today, April 28, 2025, my stock market startup, Uncle Brad Enterprises, entered the search business!

Consider this my press release - Uncle Brad Inc. just bought Google! (well, about 0.0000000000001% of it, anyway)

Why?

Because Google has owned the search market for decades — and I believe it will continue to own it for decades more.

The company's grip on global search traffic is so tight that "Google" isn’t just a company name anymore — it's a verb.

But dominance alone isn’t enough.

Google also checks every financial box I care about:

• Revenue Growth: ~18% annually over the last 10 years.
• Net Income Growth: ~21% annually over the same period.
• Profitability: For every $1,000 I invest today, Google generates about $55 in net income just for me.
• Debt Discipline: Google has no net long-term debt.
• Owner Alignment: It’s actively buying back pieces of the business from other owners, steadily increasing my ownership share over time.

Oh, and did I mention that I got a stone cold crazy good deal? Consider the following two options that I could have bought with my $1,500 investment:

• Option #1: Buy $37 of current net income from a business that:
• makes basically everything in the U.S.;
• has grown its earnings by 8.7% per year over the last 10 years;
• has grown its revenue by 6.8% per year over the last 10 years; and
• carries about $240 of long-term debt.

or

• Option #2: Buy $55 of current net income from a business that:
• utterly dominates its market (search);
• has grown its earnings by 21% per year over the last 10 years;
• has grown its revenue by 18% per year over the last 10 years; and
• has no long-term debt.

It's a no-brainer. Even if Option #2's growth rate gets cut in half going forward, Option #2 will still be making almost 2x as much as Option #1 in five years.

• Option #1: S&P 500
• Option #2: Google

And the opportunity isn't just about search anymore.

• Google Cloud is a serious contender in enterprise cloud services.
• It’s quietly building the digital infrastructure layer for artificial intelligence — especially for businesses, not just consumers.
• While AI headlines get gobbled up by flashier companies, Google is positioning itself to be the backend engine that powers a huge piece of the AI economy.

My new "search" line of business, representing about 15% of the total investment by Uncle Brad Inc., should grow substantially over the coming years. I'm excited to entrust it to the highly competent managers that are making bank for Uncle Brad Inc.